Impact of Supply Chain on Business to Business Marketing Essay

Impact of Supply Chain on Business to Business Marketing - Essay Example "A Supply Chain consists of all stages involved, directly or indirectly, in fulfilling a customer request. This includes manufacturers, suppliers, transporters, warehouses, retailers, and customers." (Chopra and Meindle, 2005) The systematic and strategic coordination of the traditional business functions and the tactics across these business functions within a particular company and across business within the supply chain, for purposes of improving the long-term performance of the individual companies and the supply chain as a whole. Basically the process of supply chain management can be divided into three distinct flows; the product flow, the information flow and the finances flow. The product flow includes the movement of goods from a supplier to a customer. The flow of information related to the status of product delivery is referred to as the information flow while the finances flow involves payment schedules, credit terms and title ownership arrangements. A supply chain is a set of network facilities and distribution options that perform functions like procurement of raw material and their transformation into finished products. The management of interconnected business activities that are involved in the provision of product and service packages is referred to as supply chain management. ... It is defined as the management and coordination of a product's supply chain in order to increase efficiency and portability. It consists of all the stages involved in fulfilling customer requests. According to an American professional association, supply chain management comprises the planning and management of all the activities involved in sourcing, procurement, conversion and logistics. Competing in a Global business through Alliances Reaching the Global Market Focusing on Core Expertise/Business (Lee and Billington, 1992). Major Goals of Supply Chain: Efficiency Responsiveness (Lee and Billington. 1992) (Teigen, 1997) This figure shows an example of a supply chain. Materials flow downstream, from raw material sources through a manufacturing level transforming the raw materials to intermediate products (also referred to as components or parts). These are assembled on the next level to form products. The products are shipped to distribution centres and from there on to retailers and customers (Teigen, 1997). Critical Success Factor of a Supply Chain: In the success of supply chains following factors are very crucial. Alignment of Business Strategy Understand the Market your company serves Define core competencies of your company Develop needed supply chain capability Supply Chain Management: Supply chain management is a set of approaches used to efficiently integrate suppliers, manufacturers, warehouses, and customers so that merchandise is produced and distributed at the right quantities, to the right locations, and at the right time in order to minimize system wide costs while satisfying service-level requirements. The strategic activities that are a part of the supply chain management involves

Outline marketing plan for the next year for Atlantic Quench 02133 Essay

Outline marketing plan for the next year for Atlantic Quench 02133 - Essay Example With the changing demography, the level of health consciousness has paved the way for new flavoured beverages. The beverage industry has kept on increasing in respect to the number of players and the target market. The demographic change has led the beverage industry to introduce new products. The aging population in US and other economies have forced companies to continuously innovate their marketing activities vis-a-vis product, price, place, promotion and communication. Atlantic Quench Cranberries Inc is US based company that produces juice and non juice products for more than 80 years. It is an agricultural supportive, which is owned by 46 grapefruit and 630 cranberry farmers. It has the largest market share in the fruit juice industry in US. It not only sells juice and non juice products in the US market, but it has also extended its operations in UK. Under juice product, it mainly sells under the brand name juice max, grab n go, cranberry original juice, etc and under non juice products it sells as new conserve, cranberry sauces, etc. The political situation of Europe is a very stable one. It follows a democratically elected system of government (Market Line., 2013). The political system of UK is embedded in its deep system of political stability that is given by the democratically elected government. After the world wars the UK has grown considerably over the years followed by a stable political system. For Atlantic quench this is a good sign as it provides a favourable investment climate for the company. Per capita GDP of the UK is high and the investment climate of UK is favourable. However in the recent years the country is suffering from high debt and fiscal deficit. There was negative GDP growth in the year 2009 that would result in the not-purchasing of any this that the consumers did not consider essential (West, Ford and Ibrahim, 2015). UK has also witnessed high rates